FIFA World Cup 2026 live streaming will be available to stc customers through a new partnership with TOD, a sports and entertainment streaming platform serving the MENA region. The agreement gives customers access to every match from the tournament through multiple subscription choices. The offering is designed to accommodate different customer requirements while providing access to one of the most anticipated sporting events worldwide. The collaboration arrives ahead of the competition and expands the digital content available through stc.

Customers can activate the tournament package as an add-on service and pay in monthly installments of KD 2. The service is also offered through zeed, where subscribers can add a device to their plan and receive the subscription as part of the package. That option also includes 12 months of entertainment content. For additional flexibility, both stc and non-stc customers can purchase TOD gift card subscriptions valued at KD 46 and choose the access method that best fits their preferences.

The partnership aligns with stc’s ongoing efforts to broaden its digital lifestyle offerings through collaborations with established content providers. The company said it continues to focus on services that help customers stay connected to major experiences and widely followed events. As interest in global sports continues to attract large audiences, stc is concentrating on accessible and convenient ways for customers to follow the content they value most.

The FIFA World Cup attracts viewers from across the world and remains among the most closely followed sporting events. Through this arrangement, stc intends to provide comprehensive access throughout the tournament. Customers will be able to follow matches, major moments, and highlights as the competition progresses. The company positioned the partnership as a way to simplify access to tournament coverage across the entire event.

stc stated that customers will be able to watch live matches on smartphones, smart TVs, and desktop devices. The company said the initiative supports its objective of offering services that reflect changing customer interests and lifestyle preferences. It also described the agreement as part of a broader strategy to expand its digital services portfolio and improve the customer experience. By bringing recognized platforms closer to users, stc continues to pursue integrated digital solutions across multiple customer touchpoints.

📊 What This Means (Our Analysis)

This partnership brings a globally followed sporting event directly into stc’s existing digital ecosystem. By offering several access routes, including monthly add-ons, bundled subscriptions, and gift cards, the company is making premium sports content available through options that accommodate different customer preferences.

The announcement also highlights how stc is using content partnerships to strengthen its digital services portfolio. Rather than offering connectivity alone, the company is linking entertainment, streaming access, and customer plans in a way that supports its broader vision of delivering connected digital experiences.

📌 Our Take: The partnership underscores how digital service providers are increasingly using content access to deepen customer engagement around major global events.