Paramount+ will become the sole streaming destination in Canada for UFC Numbered Event main cards beginning in 2027. Under a newly announced six-year agreement, subscribers across the country will be able to watch all 13 annual marquee UFC events without paying anything beyond their existing subscription. The arrangement broadens the existing relationship between the two organizations and adds Canada to a partnership that already spans multiple international markets.
🔑 Key Highlights
- Paramount+ gains exclusive UFC Numbered Events rights in Canada
- Canadian subscribers receive 13 annual main cards at no extra cost
- New agreement runs for six years beginning in 2027
- UFC programming surpassed 100 million viewing hours on Paramount+
- First Canadian UFC streaming event details arrive later this year
The move represents another step in the wider media rights collaboration established between Paramount and UFC. That larger agreement, unveiled in 2025, covered several territories and set the foundation for broader UFC distribution through Paramount+. With the Canadian expansion now confirmed, the streaming platform continues to strengthen its position around live sports programming while increasing UFC’s reach among audiences across North America, Latin America and Australia.
The companies pointed to strong audience engagement as a key factor behind the latest expansion. Earlier this year, UFC’s launch on Paramount+ in the United States and Latin America became the platform’s largest exclusive live event to date. Since then, viewers have collectively consumed more than 100 million hours of UFC content on the service, while more than 10 million households have tuned in. According to the companies, that audience performance exceeded the average pay-per-view event viewership of the past two years by more than fifteen times.
Executives from both organizations emphasized the significance of the Canadian market. UFC leadership highlighted the enthusiasm of Canadian fans and said the agreement removes barriers to watching the promotion’s biggest events. Paramount+ executives described UFC as one of the leading live sports properties available today and said the expanded arrangement aligns with the platform’s focus on combining premium sports content with globally relevant entertainment offerings.
The announcement also reflects UFC’s longstanding presence in Canada. Since staging UFC 83 in the country in 2008, the organization has presented 37 premier sporting events across 11 cities and featured athletes including Georges St-Pierre, Jon Jones, Jose Aldo, Valentina Shevchenko and Max Holloway. Additional information regarding the first UFC events scheduled to stream on Paramount+ in Canada is expected later this year.
📊 What This Means (Our Analysis)
This agreement stands out because it shifts some of UFC’s highest-profile programming into a subscription environment without requiring an additional event purchase for Canadian viewers. The arrangement also demonstrates how streaming platforms are increasingly using premium live sports to deepen engagement and differentiate their services through exclusive access.
The development carries significance for both organizations. Paramount+ strengthens its live sports offering with a property that has already generated substantial viewing activity on the platform, while UFC gains a broader path to reach dedicated fans in a market where the sport has maintained a long event history and strong audience connection.
📌 Our Take: The Canadian rollout signals a deeper integration of premium sports content into mainstream streaming subscriptions.